A Designer is A Planner with an Aesthetic Sense

A designer is a planner with an aesthetic sense. - Bruno Munari

This is put beautifully by the Italian designer Bruno Munari. Designers are not only planners nor only aesthetes. One without the other will not work.

Companies engage with design teams around the world to leverage their brands and bring their offerings to life through the melding of messaging, style, color, photography, and typography. It’s exactly this melding that takes planning and an aesthetic sense.

Steady investment in design is rewarded by lasting competitiveness. - Design Council UK

Now, more than ever in recent memory, we are relying in part on our brands to see us through, to be there, to last, to be steady and strong. It is this steady acknowledgment of the importance of design in our worlds that is somehow comforting, showing up with a familiar face when we don’t have the luxury of seeing the faces we love.

Stay safe.