case studies

victaulic corporate capabilities book and custom sleeve

The company's goal to garner new mechanical piping systems business abroad required revisiting the essence of the brand, and ultimately led to a fresh look for Victaulic in the global market. 

Marketing was under increasing pressure to create a corporate capabilities brochure that captured the explosive growth and global reach of Victaulic. The project came to life as a stunning 52-page brochure highlighting over 80 years of piping systems solutions. An blind embossed metallic sleeve, referencing the steel and iron that the products are cast from, housed the brochure.

This roomy horizontal format provided plenty of space for compelling stories. First, the Rocky Reach Hydroelectric Dam, where young salmon swim through a pipeline bypass after being hatched upstream; and secondly, about Alberici Headquarters in Overland, Missouri, designated as one of the greenest building in the world.

BarberGale commissioned West Chester, PA-based photographer Harold Ross to shoot on location at Urban Outfitters headquarters, now housed on the site of the original Philadelphia Navy Ship Yard. The sparkling mechanical room in all its grandeur is shown off in the lobby like an over-sized jewelry case.

victaulic trade show graphics - mining industry

Visually striking, large format graphics bring Victaulic’s work in the Mining Industry to life.