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bARBER GALE
designing sustainable brands
for over 30 years
BarberGale provides sustainable and dynamic brand development and creative graphic design solutions for companies and organizations that market fiscally-, environmentally- and socially-positive products, services and corporate values.
We're committed to working responsibly – from the big picture of developing brand messages that are authentic and transparent, to the small but impactful details of making environmentally-sound marketing and print decisions.
We have been designing sustainable brands for over 30 years.
We can refresh your brand authentically and sustainably.
design is thinking made visual.
Saul Bass
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brand equals pattern
It all started when...
We found ourselves creating graphic design with depth for some of the most influential product designers and manufacturers in the built environment. That graphic design evolved into designing compassionate, prosperous and sustainable brands. We work to deliver authentic brand identities and messages to the forefront of your customers' minds. We do this in six steps with Brand Equals Pattern.
Brand Equals Pattern in six phases
“A brand pattern creates more value than repetition. It provides coherence between disparate mediums and continued relevance that can adapt and respond to its audience. A brand pattern connects a product to an experience and an audience, allowing the brand to continually grow.”
design is the silent ambassador of your brand.
Paul Rand
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creative services
All of our work falls along our Brand Equals Pattern continuum, whether it is the creation and positioning of a new brand, a brand refresh, or the development and design of strategic projects.
branding
Research
Positioning
Messaging
Naming
Logo Development and Design
Identity Design
Style Guidelines
graphic design
Branded Print Collateral - Development, Design and Production
Annual Reports - Theme Development, Design and Production
Catalogs and Large Document Management - Development, Organization/Structure, Design, Production, and Dynamic Two-way Data Linking to Excel
Trade Show and Event Graphics - Development, Design and Production
Interactive PDFs
Presentation Design and Production (Power Point)
E-Newsletter Campaign Design and Management (Emma Platform)
“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.”
Progress is impossible without change,
and those who cannot change their minds cannot change anything.
George Bernard Shaw
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Mission
communicate our clients' messages effectively and efficiently.
work alongside brands which resonate with authenticity and strive for a balanced triple bottom line.
solve complex design opportunities with clarity, wit and joy.
embrace and promote green graphic design.
We understand that not every project and not every client will be able to embrace green graphic design practices from the start. But we do believe it is our obligation to have the conversations, present the ideas of sustainable and green graphic design with the intention of moving each project and each client a little further along the continuum.
build a more just, equitable and sustainable world.
create a culture of respect, enthusiasm and health.
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KaiRos
the opportune moment
You've been thinking about taking the next steps to create a more sustainable brand. Now is the time.
THAT'S KAIROS
For whatever mix of reasons, outside forces, internal agendas, market conditions, competitor pressure, Kairos is the right or opportune moment to begin. The unavoidable moment, the deadline you can no longer ignore... Let us help you kick-off, brand or implement your new initiative, strategy or product launch.
“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make. ”